A gift card was created and placed in the context of Target. The card capitalizes on the fact that Target not only sell products but also food. I felt like a number of the previous gift cards never really focused on this aspect of the company, so I thought I would. Also, I dabbled with the idea of having type on the card, but ultimately decided against it; considering an iconic image of a heart still speaks love, and is recognizable and cross-cultural, no matter what language you speak.